Travel trends in 2023

More than just having fun, taking photos, the chosen travel trends in 2023 have brought more meaning, experience or relaxation.

The year 2023 has come to bring new hope to global tourism as the world reopens after COVID-19. It is estimated that this year, the number of tourists will reach more than 1.5 billion, of which tourists traveling for the purpose of sightseeing, relaxation and entertainment account for more than half of the total number of international tourists.

vietnam travel 2023

Survival tourism
Setting up a tent, cooking with a campfire and following a compass will be the mainstream tourism trends in 2023. Never before have experiences without conveniences, electricity and social isolation are as sought-after as this year. . 44% of visitors said they want to experience basic living conditions, escape reality, disconnect.

Travel "leaving the comfort zone"
In 2023, instead of enjoying the services in the resort, tourists will look for unique vacations that surprise and delight. 47% of visitors want to try the strangest food in the world, 38% want to learn about the oldest heritage. Even 28% want to buy a single travel ticket and go anywhere instinctively.

Solo travel
The trend of solo travel continues to be forecasted to grow stronger and stronger. According to data, 29% of Vietnamese tourists will plan to choose "single" trips to actively and freely explore new lands with many interesting experiences.

Green travel
According to a survey by Vietnam Report, nearly 94% of tourists said they are willing to pay more for eco-friendly travel services. They accept to travel by means of transport that emit less emissions, minimize fast food, plastic cups, plastic bottles and prioritize the use of recycled materials.

Healing travel
Many tourists continue to seek out vacations and healing experiences in 2023. (Illustration - Photo: Getty Images)

Pressure from lifestyle changes after the pandemic, impacts from climate change... make many travelers continue to seek out vacations and healing experiences in 2023. survey shows nearly 44% of travelers want to book for meditation and mindfulness trips, experiences that combine wellness and spiritual therapies.

Travel combined with remote working
The increase in demand for relocation and renewal of workspaces has fueled the desire to "migrate" the workplace from the office space of a large number of office workers. "Workation" - combining work and relaxation will be the travel trend of the office world.

Local discovery tour
A survey by Vietnam Report shows that tourists consider community-based tourism to be a part of promoting sustainable tourism development. Visitors can have an authentic experience, stay at the local people's house, experience the unique culture and cuisine while immersing in the lives of the indigenous people.

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